MAGAZINE: TV presenter Simon Reeve unveils the Kuoni Worldwide Trends Report 2016

The annual Kuoni Worldwide Trends report is one of the most comprehensive guides to where Britons choose to take their holidays.
Latest holiday trendsLatest holiday trends
Latest holiday trends

Now in its 36th year, the report looks at the changing face of premium travel – and how politics at home, global news events and television programmes influence our choice of holiday destination.

After more than a decade at the top of Kuoni’s best-sellers list, the Maldives retains its top spot for another year. Thailand and Sri Lanka also top the best-selling destination list for 2016 (2nd and 3rd respectively).

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However, the rising star destinations for the year ahead are led by Japan, followed by Myanmar (also known as Burma), Kenya and Namibia - which have seen the biggest rises in bookings year-on-year.