Chichester entrepreneur perusing dream with booming business

Intuitive Edge was launched in 2014 by youngsters Harry Boyd and Brandon Trimmer. Both were keen golfers and fluent internet users; they felt that golf was missing out on digital technology. “Golf clubs are cautious about innovation,” Harry said. “But the marketing industry has had a makeover and golf was being left behind.” Intuitive Edge is now the UK’s leading golf marketing company, handling clients across the UK and worldwide. Brandon said: “Golf clubs have been well served by traditional advertising but while radio and print still has a place digital can offer extra, such as pinpoint targeting and precise measurement of success.” Intuitive Edge, based in Terminus Road, Chichester have contracts ranging from four Sussex golf clubs to the world-famous Abu Dhabi Golf Cub which hosts one of the world’s top tournaments with a prize fund of $7 million. The Covid outbreak saw Intuitive Edge working at home helping golf clubs prepare for re-opening. Recognising that golf would be the first sport back in action, and anticipating that play would be limited to members only, Intuitive Edge advised clubs to resist the impulse to chase quick returns through short-term memberships. Instead Harry and Brandon promoted the strategy that new golfers would commit to full annual membership. The result is a boom in new full memberships across the UK; they’ve brought clients £137,000 in new revenue for a spend of £2,856, a return on investment of 4,500 per cent. The initiative has not only boosted Intuitive Edge’s reputation and turnover, it’s provided the opportunity Harry needed to return to competitive golf. Safe in the knowledge he can run his side of the business away from the office, he’s aiming for the European Tour. Harry said: “My game has always been thereabouts, but I was wary of being borderline and ending up folding shirts in a golf shop. "With Intuitive Edge supporting me I booked onto the Clutch Pro Tour, the first- step feeder to the stuff of dreams.” Harry plays his first tournament in October, but his phone will go with him on the course and if work needs doing he plans to be available between shots. A message from the Editor, Gary Shipton: In order for us to continue to provide high quality and trusted local news, I am asking you to please purchase a copy of our newspapers. With the coronavirus lockdown having a major impact on many of our local valued advertisers - and consequently the advertising that we receive - we are more reliant than ever on you helping us to provide you with news and information by buying a copy of our newspapers. Our journalists are highly trained and our content is independently regulated by IPSO to some of the most rigorous standards in the world. But being your eyes and ears comes at a price. So we need your support more than ever to buy our newspapers during this crisis. Stay safe, and best wishes.